Practitioners and scholars can see the world through different lenses, which are challenging to reconcile. We cannot observe what another perceives, just what they say about it, or the neural activity it entails. The experience of insight amounts to: "I do not think, therefore it is." And yet precisely what it is, we cannot say. Academics still need to engage with first-hand evidence. More subjective research should be inter-subjective, acknowledging fluidity between observers and the observed.